APRELLEDUANY is an online, Africa-inspired leather accessories and lifestyle brand breaking boundaries and telling the story of Africa through a unique luxury leather experience.
APRELLEDUANY was born from the desire to accomplish something that had never been done before, yet was too compelling to ignore. Fusing craftsmanship and heritage with an untold story of Africa, APRELLEDUANY is deconstructing the singular narratives that drive perceptions of Africa and the luxury industry to create a new experience focused on relevance, authenticity, and accessibility.
With her vibrant and versatile design aesthetic, founder Aprelle Duany has created a collection of high end leathergoods, handcrafted leather handbags, and lifestyle accessories that are inspired by women who dare to blaze new pathways. Proudly handcrafted in Kenya, these designs tell the untold stories of female African pioneers. Stories of empowerment. Stories that will inspire the trailblazers of tomorrow.
From climbing the corporate ladder to surviving a civil war, Aprelle Duany’s journey has been a series of insights and revelations shattering the singular narrative of Africa. This experience is the foundation of her eponymous luxury brand, APRELLEDUANY.
Coupling her IT experience and Summa Cum Laude Design degree, APRELLEDUANY was launched in 2014 to celebrate Africa and the Diaspora by telling its untold stories to empower the trailblazers of tomorrow for a confident journey.
Fresh out of design school, Aprelle’s hopes to work for a top fashion house took a turn as she ended up relocating to South Sudan with her husband and children, where they founded The American School of South Sudan. It was a journey that revealed untold stories of Africa. Becoming caught in the civil war, Aprelle relocated her family to Nairobi, Kenya, and began focusing on her heart’s deepest desire.
Her dream was to launch an Africa-inspired lifestyle brand that would challenge the status quo and tell a truthful, innovative and empowering story of Africa. Aprelle’s journey laid the foundation for her first collection, which was showcased at New York Fashion Week - and worn by Lupita Nyongo.
In knowing the truth about Africa, we can confidently and freely celebrate our uniqueness and beauty.
We take responsibility for the origin of our materials and maintain good relationships with every farmer we work with. We practice slow-fashion through the handcrafting of high quality items that you can enjoy for many years to come.
Each bag is designed to flatter any body type, with versatile wearing as either a shoulder bag or a clutch bag, with detachable strap. Every bag features internal pockets for easy storage and convenience.
APRELLEDUANY believes in slow luxury and ethical fashion which will drive sustainability, social justice, and equality throughout Africa.